Race to Market with Courage, Innovation
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SRAM is an American bicycle parts manufacturer known for its innovative approach to redesigning and engineering in the industry. Working with Autodesk, powered by AWS, SRAM developed a revolutionary new design for bicycle crank arms, which increases performance, improves safety and reduces overall cost. Learn how SRAM transformed their design and prototype in record time, while also exploring multiple materials and manufacturing methods for moving to production.

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Sean Manzanares
Senior Manager, Industry Strategy

Dhiraj Madura
Global Director of Industrial Design

Thomas Jones
Senior Manager, Partner Solutions Architecture

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